{"id":17781,"date":"2026-09-04T11:33:38","date_gmt":"2026-09-04T08:33:38","guid":{"rendered":"https:\/\/gainer.fi\/?p=17781"},"modified":"2026-09-04T11:48:41","modified_gmt":"2026-09-04T08:48:41","slug":"miksi-puhelin-on-varainhankinnassa-relevantimpi-kuin-koskaan","status":"publish","type":"post","link":"https:\/\/gainer.fi\/en\/miksi-puhelin-on-varainhankinnassa-relevantimpi-kuin-koskaan\/","title":{"rendered":"Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17781\" class=\"elementor elementor-17781\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8a79f5 e-flex e-con-boxed e-con e-parent\" data-id=\"6c8a79f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0583d33 elementor-widget elementor-widget-text-editor\" data-id=\"0583d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #004037;\">Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan?<\/span><\/h2>\n<!-- \/wp:list-item --><!-- \/wp:list --><!-- \/wp:list-item --><!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f173a3 elementor-widget elementor-widget-text-editor\" data-id=\"7f173a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varainhankinnan toimintaymp\u00e4rist\u00f6 muuttuu. Digikanavien h\u00e4ly, algoritmien muutokset ja alustojen s\u00e4\u00e4ntely haastavat j\u00e4rjest\u00f6j\u00e4 l\u00f6yt\u00e4m\u00e4\u00e4n uusia tapoja tavoittaa ja sitouttaa lahjoittajia. Samalla henkil\u00f6kohtaisen keskustelun merkitys korostuu.<br \/><br \/><a href=\"https:\/\/www.onlinefundraising.dk\/en\/kurser-events\/nordic-skillshare\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #004037;\"><strong>\ud83d\udcc5 30.9. Nordic Skill Share \u2013 Integrations, Payments and CRM<\/strong><\/span><\/a> -tapahtumassa Gainerin <span style=\"text-decoration: underline;\"><strong><a id=\"ember40\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/nina-heikkinen-3778a81b6\/\">Nina Heikkinen<\/a><\/strong><\/span> ja <strong><span style=\"text-decoration: underline;\"><a id=\"ember41\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/elinaterasvirta\/\">Elina Ter\u00e4svirta<\/a><\/span><\/strong> puhuvat siit\u00e4, miten markkinamuutos ja teknologia ovat muuttaneet puhelinkanavan roolia ja mit\u00e4 sen monipuolinen hy\u00f6dynt\u00e4minen t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 vaatii.<br \/><br \/>Puhelin ei ole en\u00e4\u00e4 vain myyntikanava. Se on dialogikanava, jolla voidaan konversioiden lis\u00e4ksi vahvistaa lahjoittajasuhdetta, tukea br\u00e4ndi\u00e4 ja tuottaa arvokasta tietoa kohderyhm\u00e4st\u00e4.<br \/><br \/><strong>Puheenvuorossa pureudutaan muun muassa siihen,<\/strong><br \/>\u2022 miksi henkil\u00f6kohtaisen kontaktin merkitys korostuu juuri nyt<br \/>\u2022 miten puhelinkanavan rooli varainhankinnassa on muuttunut<br \/>\u2022 mit\u00e4 onnistunut puhelinkontaktointi t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 vaatii<br \/>\u2022 millaisia mahdollisuuksia teknologia, data ja teko\u00e4ly tuovat varainhankintaan.<br \/><br \/>Tapahtumassa kuullaan laajemminkin ajankohtaisia n\u00e4k\u00f6kulmia varainhankinnan teknologiasta, maksamisesta, datasta ja CRM-ratkaisuista.<br \/><br \/>Tervetuloa mukaan 30.9.!<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2806a animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2d2806a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.onlinefundraising.dk\/en\/kurser-events\/nordic-skillshare\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 2048 2048\"><path d=\"M6.125 1088h1797.89l-402.976 403 89.994 90L2048 1024l-556.966-557-89.994 90 402.976 403H6.125v128z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udc49 Tutustu ohjelmaan ja ilmoittaudu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a44070a e-flex e-con-boxed e-con e-parent\" data-id=\"a44070a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db6429f elementor-widget elementor-widget-heading\" data-id=\"db6429f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case-esimerkit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288f2c2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"288f2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17499 page type-page status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/gainer.fi\/en\/case-seta-pitkajanteinen-yhteistyo-rakentaa-pysyvaa-arvoa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer.jpg\" class=\"attachment-full size-full wp-image-17511\" alt=\"\" srcset=\"https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer.jpg 1920w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer-300x169.jpg 300w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer-1024x576.jpg 1024w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer-768x432.jpg 768w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer-1536x864.jpg 1536w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/Kannattaako-soitella-Nina-Heikkinen-Gainer-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gainer.fi\/en\/case-seta-pitkajanteinen-yhteistyo-rakentaa-pysyvaa-arvoa\/\" >\n\t\t\t\tCase Seta \u2013 pitk\u00e4j\u00e4nteinen yhteisty\u00f6 rakentaa pysyv\u00e4\u00e4 arvoa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/gainer.fi\/en\/case-seta-pitkajanteinen-yhteistyo-rakentaa-pysyvaa-arvoa\/\" aria-label=\"Read more about Case Seta \u2013 pitk\u00e4j\u00e4nteinen yhteisty\u00f6 rakentaa pysyv\u00e4\u00e4 arvoa\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16940 page type-page status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/gainer.fi\/en\/case-esimerkki-kuurojenliitto\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"799\" height=\"449\" src=\"https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/default-firstframe.jpg\" class=\"attachment-full size-full wp-image-17544\" alt=\"\" srcset=\"https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/default-firstframe.jpg 799w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/default-firstframe-300x169.jpg 300w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/default-firstframe-768x432.jpg 768w, https:\/\/gainer.fi\/wp-content\/uploads\/2025\/10\/default-firstframe-18x10.jpg 18w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gainer.fi\/en\/case-esimerkki-kuurojenliitto\/\" >\n\t\t\t\tCase Kuurojen Liitto &#8211; digin ja telen yhdist\u00e4minen toi yll\u00e4tt\u00e4vi\u00e4 tuloksia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/gainer.fi\/en\/case-esimerkki-kuurojenliitto\/\" aria-label=\"Read more about Case Kuurojen Liitto &#8211; digin ja telen yhdist\u00e4minen toi yll\u00e4tt\u00e4vi\u00e4 tuloksia\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan? Varainhankinnan toimintaymp\u00e4rist\u00f6 muuttuu. Digikanavien h\u00e4ly, algoritmien muutokset ja alustojen s\u00e4\u00e4ntely haastavat j\u00e4rjest\u00f6j\u00e4 l\u00f6yt\u00e4m\u00e4\u00e4n uusia tapoja tavoittaa ja sitouttaa<\/p>","protected":false},"author":6,"featured_media":17783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19,14,39],"tags":[15,40],"class_list":["post-17781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","category-telemarkkinointi","category-varainhankinta","tag-telemarkkinointi","tag-varainhankinta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan? - Gainer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gainer.fi\/en\/miksi-puhelin-on-varainhankinnassa-relevantimpi-kuin-koskaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan? - Gainer\" \/>\n<meta property=\"og:description\" content=\"Miksi puhelin on varainhankinnassa relevantimpi kuin koskaan? 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