We conduct background research to ensure that fundraising campaigns are targeted at the right audience in both B2B and B2C campaigns. We seek an audience for whom supporting your organization is meaningful and who have the purchasing readiness for it. A successful outcome is achieved through a sensibly defined segment where there are enough targets to initiate marketing efforts. Etsimme kohderyhmän, jolle organisaatiosi tukeminen on merkityksellistä ja jolla on siihen ostovalmius. Hyvä lopputulos saavutetaan järkevästi rajatulla segmentillä, jossa kuitenkin riittävän paljon kohteita markkinointitoimenpiteiden käynnistämiseen. 

Services for Customer Profiling

• Assessment of Customer Database Health
• Customer Database Cleansing
• Definition of Target Audience
• Definition of Buyer Persona
• Designing Targeted Messages for Specific Audiences

A current state analysis helps understand the customer base and its various segments in a straightforward manner. 

Through a current state analysis, you can determine:

• The geographical distribution of the customer base and relative market shares in different regions
• The demographic backgrounds of customer groups
• The purchasing and consumption behaviors of customer groups
• Based on the analysis, a report is generated along with recommendations for action

Databases, Building Target Groups, and Lead Generation

We search for functional and up-to-date databases and build your target groups using digital solutions. 

Database Services

In conjunction with campaigns, you'll receive both B2B and B2C databases for telemarketing or multi-channel campaigns.

Lead Generation

We collect leads through multiple channels. Once we identify your target groups, we know where to reach them and how to get them interested in leaving their contact information.

We gather leads through various channels, including social media and social media campaigns, newsletter pipelines, campaign websites, and events - online or in person.

With decades of experience, we know how to build a successful fundraising project, and we're happy to share our insights with you. We understand the journey of a donor or supporter and how to extend their lifecycle. Let's map out the path together before we begin to ensure clarity and success.

Our extensive experience working with organizations and associations, close collaboration with VaLa, and Finland's most experienced fundraising team ensure that fundraising is the top channel in telemarketing. We reach both decision-makers and consumers by phone.

Telemarketing Fundraising Services

• Appointment Setting (B2B)
• Invitation Calls (B2B)
• Sponsorship Acquisition (B2B and B2C)
• One-time Donor Acquisition (B2B and B2C)
• Monthly Donor Acquisition (B2B and B2C)
• Upgrading Calls (B2B and B2C)
• Conversion of One-time Donors (B2B and B2C)
• Thank You and Information Calls (B2B and B2C)
• Event Follow-up Calls (B2B and B2C)
• Survey and Research Interviews (B2B and B2C)

Every donor or supporter is important - so let's hold on to them by taking care of them. We thank and inform your supporters through various channels and keep them personally updated on what your organization has achieved.

We keep you constantly updated on the progress of the project by providing regular reports on results and project development. We analyze the results carefully and utilize them for further development of the project.

We also offer the possibility of real-time result tracking. The results can be directed straight to your CRM system.

Our reports may include:

• Campaign Results
• A detailed overview of the campaign's performance, such as the number of calls, response rate, and other important metrics that we've set before the project began.
• Customer Feedback Summary
• A summary of customer feedback, including comments, questions, and suggestions from customers.
• Analysis and Conclusions
• A deeper analysis of the campaign's performance and its impact on the company's goals. This section includes suggestions and recommendations for improving future campaigns.
• Visual Reports and Charts
• Graphical representations of the campaign's performance, helping to visualize results and trends easily and present results effectively.