{"id":17569,"date":"2025-11-09T18:06:54","date_gmt":"2025-11-09T15:06:54","guid":{"rendered":"https:\/\/gainer.fi\/?page_id=17569"},"modified":"2025-12-17T14:32:42","modified_gmt":"2025-12-17T11:32:42","slug":"case-yit-syvallinen-asiakasymmarrys-rakentaa-parempia-koteja","status":"publish","type":"page","link":"http:\/\/gainer.fi\/en\/case-yit-syvallinen-asiakasymmarrys-rakentaa-parempia-koteja\/","title":{"rendered":"Case YIT: Syv\u00e4llinen asiakasymm\u00e4rrys rakentaa parempia koteja"},"content":{"rendered":"
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Case YIT: Syv\u00e4llinen asiakasymm\u00e4rrys rakentaa parempia koteja<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YIT<\/b> on yksi Suomen suurimmista rakennusyhti\u00f6ist\u00e4, jonka liiketoiminta kattaa laajasti asumisen, rakentamisen ja kaupunkiymp\u00e4rist\u00f6jen kehitt\u00e4misen. Asumisen liiketoiminnassa asiakkaan kokemus on noussut keskeiseksi voimavaraksi, ja sen ymm\u00e4rt\u00e4misess\u00e4 YIT luottaa Gaineriin<\/p>

\u2013 Koemme t\u00e4rke\u00e4ksi seurata asiakkaan polkua eri vaiheissa ja ker\u00e4t\u00e4 tietoa heid\u00e4n kokemuksistaan. Gainer on ollut meille pitk\u00e4aikainen kumppani t\u00e4ss\u00e4 ty\u00f6ss\u00e4, kertoo YIT Kotien asiakaskokemuksesta ja br\u00e4ndist\u00e4 vastaava Anna-Eerika Mattila.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Haaste: asiakkaan kokemuksen syv\u00e4llinen ymm\u00e4rt\u00e4minen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ennen yhteisty\u00f6n aloittamista YIT:ll\u00e4 haluttiin vahvistaa asiakasymm\u00e4rryst\u00e4 etenkin kahdessa asumisen keskeisess\u00e4 vaiheessa: muuttovaiheessa sek\u00e4 vuosikorjauksen j\u00e4lkeisess\u00e4 vaiheessa. Tavoitteena oli saada syv\u00e4llist\u00e4 ja samalla vertailukelpoista dataa, jonka avulla koko organisaatio voisi kehitt\u00e4\u00e4 toimintaansa.<\/p>

\u2013 Halusimme tiet\u00e4\u00e4, milt\u00e4 asiakkaasta todella tuntuu, kun h\u00e4n ottaa uuden kodin k\u00e4ytt\u00f6\u00f6n, miten yhteisty\u00f6 on sujunut, miten asunto vastaa odotuksia ja miten esimerkiksi pohjaratkaisut koetaan. Seuraamme my\u00f6s sit\u00e4, mit\u00e4 tapahtuu, kun vuosikorjaus on tehty. Onko asunnosta l\u00f6ytynyt korjattavaa, miten prosessi ja viestint\u00e4 sujuivat, ja kuinka tyytyv\u00e4isi\u00e4 asiakkaat ovat kokonaisuudessaan, Mattila kuvailee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ratkaisu: rauhallinen kohtaaminen ja systemaattinen tiedonkeruu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YIT tarvitsi kumppanin, joka pystyisi kohtaamaan asiakkaat yksil\u00f6llisesti ja ammattitaidolla. Kumppaniksi valikoitui Gainer, joka on toteuttanut YIT:lle asiakashaastatteluita ja kyselyit\u00e4 sek\u00e4 kuluttaja- ett\u00e4 B2B-puolella, tuottaen johdonmukaista, vertailukelpoista ja syv\u00e4llist\u00e4 tietoa asiakaskokemuksesta.<\/p>

\u2013 Tarvitsimme kumppanin, joka osaa johdatella keskustelua ja saa asiakkaan kertomaan aidosti kokemuksistaan. Emme halunneet tehd\u00e4 t\u00e4t\u00e4 kiireess\u00e4, vaan antaa aikaa. Iso etu on ollut my\u00f6s se, ett\u00e4 meill\u00e4 on Gainerilta vakiohaastattelija, joka tuntee aiheen ja tiet\u00e4\u00e4, miten asiakasta l\u00e4hesty\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yhteisty\u00f6: sujuvaa, joustavaa ja luotettavaa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YIT kuvailee yhteisty\u00f6t\u00e4 Gainerin kanssa helpoksi. Prosessi on selke\u00e4 ja se toimii vuosien kokemuksella hyvin.<\/p>

\u2013 Olen yhteydess\u00e4 p\u00e4\u00e4asiassa Gainerin Nina Heikkiseen<\/b>, ja yhteisty\u00f6 on ollut todella sujuvaa. H\u00e4n tuo aktiivisesti uusia vaihtoehtoja esiin ja viestint\u00e4 toimii loistavasti. Arvostan proaktiivisuutta, kertoo Mattila.<\/p>

\u2013 Asiat etenev\u00e4t nopeasti ja selke\u00e4sti. Vaikka volyymi on suurta, Gainer hoitaa projektit hienosti my\u00f6s kiireisin\u00e4 aikoina. Meid\u00e4n n\u00e4k\u00f6kulmastamme prosessi on ollut sek\u00e4 joustava ett\u00e4 luotettava.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tulokset: arvokasta dataa koko organisaatiolle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gainerin toteuttamien tutkimusten ansiosta YIT saa arvokasta tietoa asiakkaiden kokemuksista eri vaiheissa. T\u00e4m\u00e4 tieto tukee paitsi operatiivista kehitt\u00e4mist\u00e4, my\u00f6s strategista p\u00e4\u00e4t\u00f6ksentekoa.<\/p>

\u2013 Gainerin tuottama data on meille todella t\u00e4rke\u00e4\u00e4. Se auttaa kehitt\u00e4m\u00e4\u00e4n sek\u00e4 palveluamme ett\u00e4 tuotteitamme. Organisaatiossamme ollaan kautta linjan kiinnostuneita tuloksista.\u00a0<\/p>

YIT seuraa s\u00e4\u00e4nn\u00f6llisesti NPS-lukuja ja muita mittareita. Ennen kaikkea yrityksess\u00e4 arvostetaan syv\u00e4llist\u00e4 asiakasymm\u00e4rryst\u00e4, joka auttaa kehitt\u00e4m\u00e4\u00e4n entist\u00e4 parempia koteja ja palveluita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Luotettava kumppani, jonka ty\u00f6h\u00f6n voi nojata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YIT kuvailee Gaineria luotettavaksi ja johdonmukaiseksi kumppaniksi, jonka tulokset ovat tasalaatuisia ja toimitetaan ajallaan.<\/p>

\u2013 Voin luottaa siihen, ett\u00e4 prosessi toimii ja ett\u00e4 tulokset ovat vertailukelpoisia ja laadukkaita. Gainer on meille turvallinen ja osaava kumppani.<\/p>

YIT hy\u00f6dynt\u00e4\u00e4 Gainerin tuottamaa tietoa yh\u00e4 laajemmin asiakasymm\u00e4rryksen ja palvelukehityksen tukena.<\/p>


\u2013 Olemme saaneet paljon kehitysehdotuksia ja arvokasta palautetta asiakkailtamme Gainerin kautta. T\u00e4m\u00e4 auttaa meit\u00e4 tekem\u00e4\u00e4n parempia p\u00e4\u00e4t\u00f6ksi\u00e4 ja rakentamaan entist\u00e4 parempia asiakaskokemuksia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Would you like to discuss with an expert?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We would be happy to provide more information about our solutions. Arrange a meeting with our expert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case YIT: Syv\u00e4llinen asiakasymm\u00e4rrys rakentaa parempia koteja YIT on yksi Suomen suurimmista rakennusyhti\u00f6ist\u00e4, jonka liiketoiminta kattaa laajasti asumisen, rakentamisen ja kaupunkiymp\u00e4rist\u00f6jen kehitt\u00e4misen. Asumisen liiketoiminnassa asiakkaan kokemus on noussut keskeiseksi voimavaraksi, ja sen ymm\u00e4rt\u00e4misess\u00e4 YIT luottaa Gaineriin \u2013 Koemme t\u00e4rke\u00e4ksi seurata asiakkaan polkua eri vaiheissa ja ker\u00e4t\u00e4 tietoa heid\u00e4n kokemuksistaan. Gainer on ollut meille pitk\u00e4aikainen kumppani […]<\/p>","protected":false},"author":6,"featured_media":17595,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17569","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase YIT: Syv\u00e4llinen asiakasymm\u00e4rrys rakentaa parempia koteja - Gainer<\/title>\n<meta name=\"description\" content=\"Emme mene sielt\u00e4, miss\u00e4 aita on matalin. Kurkotamme korkealle ja kuljemme m\u00e4\u00e4r\u00e4tietoisesi kohti myynnin tavoitteitasi. Tarjoamme kattavan valikoiman B2B-palveluita, jotka tehostavat myynti\u00e4si.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gainer.fi\/en\/case-yit-syvallinen-asiakasymmarrys-rakentaa-parempia-koteja\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case YIT: Syv\u00e4llinen asiakasymm\u00e4rrys rakentaa parempia koteja - Gainer\" \/>\n<meta property=\"og:description\" content=\"Emme mene sielt\u00e4, miss\u00e4 aita on matalin. Kurkotamme korkealle ja kuljemme m\u00e4\u00e4r\u00e4tietoisesi kohti myynnin tavoitteitasi. 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